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Wednesday, January 21, 2015

Marvel Announces 'Last Days'

I was traveling yesterday, so I didn't get an opportunity to comment on Marvel's huge announcement. And to be honest, I'm not 100% sure what to make of it. 

It's a reboot, but it's also not? Basically, as a part of the big 8 issue Secret Wars event that's starting in May, Marvel is folding the Ultimate Universe into the main Marvel Universe. While at the same time, all of Marvel's various little realities they teased a few months back will play into Battleworld.

For the most part, this sounds like a soft reboot of Marvel's line...if I had to guess, what we'll start to see (post Secret Wars) is a New 52 style Batman/Green Lantern type relaunch for their lines. For those unaware, those were the two characters that were spared a full-blown relaunch of their history, due to the popularity of the creator runs that had just preceded DC's big line-wide reboot.

It also led to years of head-scratching from readers wondering: "so what counts anymore?".

Honestly, Marvel has been soft-rebooting their line for years anyway, particularly with its ever-shifting timeline. Though, I imagine some of the changes that we're going to see in the Fall will likely bring the Marvel Universe more in line with the popular films and of course, import over the only remaining Ultimate Universe anyone cares about: Miles Morales, the Ultimate U version of Spider-Man.

And as such, here's a teaser that Marvel released today, with the attached press release below:

The skies go dark and the world begins to fracture. Secret Wars is coming, and with it the destruction of the Marvel Universe as we know it. Today, Marvel is proud to announce LAST DAYS, the first of three different types of series taking place during the upcoming, highly anticipated Secret Wars!

“What would you do if you learned today was your last day on Earth?” says Marvel Editor-in-Chief Axel Alonso. “That’s the question your favorite Marvel heroes are going to ask themselves in their LAST DAYS story lines as they brace for Secret Wars and the end of the Marvel Universe.”

Battleworld is set to transform the Marvel Universe as you know it. But before Secret Wars can begin, this chapter must come to a close. What will our heroes do with their final hours? What secrets will be unearthed? Who will they want to spend their LAST DAYS with?

LAST DAYS is the first of three new brandings for series unique to Secret Wars,” says Marvel SVP Sales & Marketing David Gabriel. “Each branding will bear its own unique trade dress and logo treatment, clearly defining its relationship to the main Secret Wars story. This will make it easier for fans to experience the full scope of Secret Wars. Don’t dare miss these epic tales as our heroes face their impending obliteration!”

Before Secret Wars can begin, the Marvel Universe must end. And it all starts this May as the entire planet faces their LAST DAYS!

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